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Live From SMX Seattle: Search Marketing & Surviving A Recession
Moderator: Jeffrey Rohrs, VP of Marketing at ExactTarget Speakers: Andrew Beckman, President of Location3 Media Dave Davies, CEO of Beanstalk Search Engine Positioning Russ Mann, CEO of Covario Jon Miller, VP of Marketing at Marketo This was a back and forth...
Your Website SEO Checkup: 8 Part Series
Part 1: Search Engine Friendly Site Structure NoNo's for Search Engines Using a Text Navigation Creating Static Pages Descriptive URL's Internal Linking Structure Part 2: Keyword Research Initial Keyword List Analytics Data Keyword Research Tool Analyze Your Master...
Google Offering Free Airport Wifi For The Holidays
Virgin American flights starting November 10th, 2009 will be be giving away complimentary in-fight wifi from 47 participating airports across the country. The promotion is Google's way of giving back during the Christmas season. The free wifi service will go until...
9 Professional Social Media Monitoring & Reputation Management Tools
Brand and online reputation management has become a growing concern for a lot of companies because of the multiple ways people can interact with each other online. People now are communicating via blogs, forums, discussion boards, wikis, Q&A, and video sites. With...
10 Website & SEO Analysis Tools
There are a number of SEO tools out there that will let you analyze a site for a number of different factors. There are link analysis tools, competitive research tools, keyword analysis tools, domain info tools, social bookmarking tools, etc... So instead of using a...
4 Ways to Get Noticed by an Industry Leader
Whether or not you want to admit it, there has probably been some point in your life where you wanted to be noticed by someone who is top dog in a particular niche or industry like digital marketing. This could be for the development of your career, your blog, or even...
Press Release Writing: 10 Things to Keep Top-of-Mind
Writing a press release can sometimes be quite a tough task, particularly when you are not aware of the basics. Before we talk about how to put together a killer online press release to grab the most attention from readers, let us talk a bit about what it actually is....
Yahoo! Site Explorer Closing: What Other Link Intelligence Tools Are There?
It doesn't come as new news that Yahoo! Site Explorer is shutting down, as they are merging their organic search platform with the the Microsoft search platform. With the merge, means no more Yahoo! Site Explorer. With the shutdown of YSE, that means webmasters and...
Interview with Ghost Bloggers Creator, Davy Kestens
Recently I connected with Davy Kestens, an Internet Entrepreneur who recently created a brand new service called Ghost Bloggers. Ghost Bloggers is essentially a marketplace where content publishers and content buyers can do business. This allows bloggers to create...
5 Features your E-commerce Website Must Have
Online shopping is just easy. Or, it should be. E-commerce websites have the potential to grow a brand, increase sales, and build brand loyalty. However, if your site is arduous to navigate and doesn’t provide enough information, you might end up alienating potential...
Paypal vs Google Checkout
When looking to setup a merchant account, both Paypal and Google Checkout are great solutions. They both have pros and cons but I wanted to give a brief overview of the two merchant solutions. Solutions Paypal Paypal offers both a personal and business account. Google...
Lowering Your Bounce Rate: What to Analyze
Clients always seem to ask what bounce rate is. I wanted to explain what bounce rate is, the factors that determine bounce rate, how you should analyze it, and in what cases you should take action to lower your bounce rate. Defining Bounce Rate A Bounce is simply a...
Your 10-Point Local Optimization Checkup
If you do business in a specific area, you want to make sure that your website is optimized properly for local search. Here are 10 quick ways to optimize your site for more localized traffic. Create a detailed directions/location page: Include an embedded map on your...
Blog Monetization Models: Turn Your Blog into a Money Making Machine
Blogs can be a great way to earn revenue, but not without the effort of building site credibility, valuable content, and a readership. This is why the majority of blogs fail! Most people who manage blogs don't have the patience or frankly the time to maintain a blog...
Ho Ho Holiday Headlines from the Top Retailers
With Christmas right around the corner, retailers are trying to tailor every marketing message on their site to compel holiday shoppers to buy some last minute gifts. Here are a number of call to action graphics and headlines the top retailers are using to stimulate...
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