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Interview with Social Media Expert Michael Fraietta, Chief Listener at Filtrbox
With social media having a huge impact on brand marketing and online reputation, I thought it would be a good opportunity to ask Michael Fraiette, the Community Manager and Chieft Listener at Filterbox, a few questions that I'm sure are on the minds of anyone looking...
How SEO and Social Media Are Joining Forces
I have discussed with a number of people recently the debate about what is considered Search Engine Optimization and what is considered Social Media. To tell you the truth, I feel like they are starting to blend together to become the ultimate marketing machine on...
Google Algorithm Change Claims Victims but Is Google Too Big To Fail?
Google made two important algorithm changes last month; the first targeted duplicate content (so called ‘scraper’ sites) and the second, poor quality content sites typically referred to as content farms. The farmer change supposedly was leveled at sites such as eHow...
How to Use Instagram to Build Your Business
You’re on Facebook, Twitter, Google+, Pinterest… what’s next? If you’d like to continue to diversify your social media efforts, read on. Facebook’s recent acquisition of Instagram is proof of the company’s promise. You might not consider Instagram a top source for...
12 Ways To Keep People on Your Site Longer
Create a Visually Pleasing Design: Capture your audience by having a professional looking design. Use a color scheme that flows naturally and is not harsh on the eyes. Use appealing icons, buttons, calls to actions, and graphics to help draw the audience to important...
The Ultimate Social Bookmarking Content Creation Guide (Part 2: StumbleUpon)
This is part 2 of a 5 part series that covers creating content for the following social bookmarking sites. The other parts will be released over the next few weeks so keep checking back. Part 1: Digg Part 2: StumbleUpon Part 3: Reddit Part 4: Mixx Part 5: Delicious...
How to Increase Your Revenue by Retaining Customers
It's well known that it costs more to gain a new customer than to keep an existing one. In fact, in the book "Leading on the Edge of Chaos", Emmett C. Murphy and Mark A. Murphy find that the costs to acquire a new customer can actually be FIVE times greater than...
5 Reasons Your PPC Campaigns Are Not Performing
With pay-per-click advertising becoming more and more expensive, it is important to understand how to make sure your campaigns perform to their full potential. There could be a number of things you are doing that are prohibiting the performance of your campaigns....
A Twitter Exercise to Get More Followers
I'll be the first too admit it, I started using Twitter as a one-way communication tool, so that I could help promote my content. However I quickly learned that by doing that, I would not be able to build the following and relationships that I wanted on Twitter. So I...
Conduct Keyword Research through Mobile
With the rising amounts in mobile Internet users, the increased amount of mobile searches is steadily rising. Since 2009, the amount of Google use from mobile Internet searches has gone off the charts. Due to this ever higher rising number, the need for mobile...
Must Have Firefox Plugin for Blog Commenting
If you are like me, you have multiple identities when it comes to blog commenting. I comment with several identities for my own blog, my work, blogs I guest post on, and also my article marketing profiles. As you can imagine, this gets somewhat confusing and...
How to Make Money Blogging with Affiliate Programs
A high-traffic blog can be monetized in a number of ways. Though many people will just be happy not advertising online, there are others who think blogs offer a great opportunity to make some extra money and they must be utilized for the very purpose. And one of the...
Three Pro-Active Tips for Online Reputation Management
For a business owner, reputation management is not getting easier. Twenty years ago it would have been really hard for a single customer with a bad experience (or just sour grapes) to single-handedly take down a business. But in this age of the Internet, it just...
How Many Links Should I Build Each Month?
I’ve spoken with many site owners over my 13 year SEO career and one of the most common questions I get asked is “how many links should I build each month?” This is if they plan on handling their own link building execution. If the site owner is looking to outsource...
How To Assemble the All-Star Content Promotion Team
Content promotion is getting to be as important as creating the actual content. I think what people are starting to realize is that just creating great content will only take you so far. This is one of the reasons Social Media and SEO are blending together. You...
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