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SEM vs SEO: Short-Term vs Long-Term
For clients, it can be hard to see the big picture when it comes to an effective internet marketing strategy. Their initial response is similar to "I need to get traffic to my site immediately. How can I get results today?". The mentality is always now, now, now!...
Back to the Basics: Getting Started with Keyword Research
Keyword Research is the foundation for any good search marketing campaign. Whether you are running a PPC campaign or optimizing your site for search engines, keyword research can make or break your search efforts. If you try to rank for keywords that are too broad you...
Creating Your SEO Strategy – Department Specific
When formulating a SEO plan, it is important to understand all of the parties that will be involved in the process. It is important to communicate the overall strategy by outlining all objectives, tasks, and goals between all team members involved. This will help each...
How is Google Ranking the Local 7-Pack Listings?
Now that Google has condensed its local business listing results in the SERPs from 10 to 7, it is important to improve your LBL rankings. After reading many articles and blogs, including David Mihm's Local Search Ranking Factors and through lots of experience with...
Ho Ho Holiday Headlines from the Top Retailers
With Christmas right around the corner, retailers are trying to tailor every marketing message on their site to compel holiday shoppers to buy some last minute gifts. Here are a number of call to action graphics and headlines the top retailers are using to stimulate...
Optimal Screen Resolution for Web Design (2010 Update)
Back in the May 2008, I wrote a post that analyzed what the best screen resolution size was for designing a website. I thought it would be a good idea to see how screen resolutions have changed in a year and a half. You can see the results from 2008, along with...
Keep Track of Backlinks with Delicious Social Bookmarking
Let's say you are just starting out in link building, maybe as a freelance consultant or maybe just for your own websites. It's easy to start out link building, creating social profiles, blog commenting, etc. But after a bit, you may want to see the backlinks you have...
Create 100% SEO Friendly Pages With the New Website Auditor 2.0
For any company or internet marketer who is looking to better optimize their website for the search engines, it can be a huge time saver to have software that can gather important site data that the search engine analyze when ranking your site. Meet the new and...
ROI of Social Media: Thinking of the Bigger Picture
When things are tough, it’s understandable that businesses look to save money. Budgets are cut back, expenses are limited and in the worst cases staff are let go. In such a climate it comes as little surprise that many businesses are looking at every existing and new...
New Twitter Interface Revealed!
Some of you may have already noticed, but Twitter announced yesterday that they will be rolling out a new user interface. They will be pushing the new interface to a select test group initially, and then to the entire community over the next few weeks. This is one...
Make Social Sharing Simple with Bookmarklets
How many times have you been reading a great blog post or page and just knew that you HAD to share it with your followers because you knew how much they would love it or find it beneficial? So you scroll up to the top, scroll down to the bottom, look to the left, then...
Ultimate Roundup of Advertising Networks
PPC, PPV, Banner Ads, Media Buys, Text Link Ads, Video Sponsored Ads, Mobile Ads....the list goes on and on. I thought I would compile a HUGE list of all of the different advertising networks that are out there. Feel free to help ad to the list and leave a comment...
Google Announces User-Generated Filters for Unwanted Search Results
Google may have finally discovered a way to rid the internet once and for all from undesirable search results. The answer: Let its users handle it. The Official Google Blog on March 10 announced the debut of a new feature that allows you to block all results from any...
The First 5 Things You Should Do in a New PPC Campaign
In Google AdWords, whenever you start a new campaign, there are a myriad of options available at the campaign level ranging from networks, bidding, budgets, ad serving, dates, times, location, language, experiments, ad position and devices to name a few. But what are...
How Your Web Hosting Service Can Affect Your SEO
Although high quality content and authoritative, relevant inbound links are the primary SEO concerns for most site owners, choosing an optimal web hosting service may be more important than some realize. First and Foremost: The Administrative Panel One of your top...
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