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The Future of Online Marketing Spend is Still On the Rise
The newest projection for US Online Advertising Spend was just released by eMarketer. From the newest projections by 2013, online advertising will be a $59 billion dollar industry. I have added some previous projections to show how their predictions have been pretty...
Website & Landing Page Design Elements for Usability and SEO
Driving people to your website is only half the battle. Once you get them there, how do you lead them to where you want them to go on your site? Having a well designed website will help give your users a great experience, find what they are looking for and be more...
SOS Weekly Recap in Search 11/23/09
SEMPO Releases Second Annual In-House Salary Survey Results Avinash Kaushik: Social Media Analytics: Twitter: Quantitative & Qualitative Metrics MakeUseOf: 5 Sites To Find Black Friday & Cyber Monday Sale Listings Online Marketing Blog: All New Google.com Redesign...
Cyber Monday 2009 – Boom or Bust?
Today is Cyber Monday, the biggest online shopping day of the year. This is the day where online retailers slash prices in order to start the holiday shopping season off with a bang. According to Shop.org and Forrester Research, online retailers are optimistic about...
Digg: Gaming the System
I have been addicted to Digg for over three years…active for two… and in SEM for a little over one. Each phase of my relationship with the site has yielded a different return. I am just like every serious Digg user. I am a click-happy, instant-gratitude seeking...
10 Characteristics of a Great Blogger
There is a huge difference between a good blogger and a great blogger. A great blogger contains certain characteristics and traits that sets them apart from the rest. Having these ten qualities gives a blogger the power to understand what users what, how to create...
How To Craft the Perfect Meta Tags
I know it may seem very basic when creating Title and Meta tags for your website, but it can be a much more involved process if you are looking to go from good to great. Many clients are under the impression that as long as they have their keywords in the title and...
AdWords Bid Management: How to Lower Minimum Bid Costs
The day has come to take your website live! You researched the market, spent money on designing a killer website specifically for your industry, and are ready to jump in with both feet. The excitement grows steadily until you decide to sign up for Google AdWords, and...
Understanding the Different Types of Content Creation
A few weeks ago I got an email from a reader asking me about content creation specific to all the different types of content for the web. Since that is more of an involved question than replying with a simple e-mail, I told him that I would answer his question in an...
6 Resources to Help You Design a Twitter Background
Microblogging super service Twitter has revolutionized the social media world. You have even finally jumped onto the band wagon and started following and collecting followers. You might not have over 6 million followers like Ashton Kutcher (of course, who does?), but...
How to get the Most Out of Social Media Connections – It’s Not All About Traffic
Advertising on Facebook quadrupled last year. More than three-quarters of big American companies use some sort of social networking, and most small businesses take off from social media-induced traffic. It’s clear that Facebook, Twitter, LinkedIn and their...
Online Business Owners and Social Media: Listening is Branding
Whenever we hear branding, what comes into our minds is its comprising entities—aesthetics, logo design, typefaces, and color contrast. However, in social media platforms like Facebook and Twitter (knowing that we cannot alter their layout and aesthetics), branding...
Is Blog Commenting an Effective Marketing Strategy?
There are different views on whether effective blog commenting can bring some real value to a blog or website. Some say posting comments on blogs is an excellent way of attracting visitors’ attention. There are others who believe blog commenting as a marketing...
8 Things to Customize on Your Premium Blog Theme
Although many themes tell you they are ready to go right out of the box, there are usually still a few basic things to tweak. Here are eight of the common items that usually need to be fixed on premium blog themes. 1. Your Affiliate Link in the Credits Let's start...
Link Building: What’s the Best Approach?
If your link building efforts have fallen flat as of late, perhaps it’s time to reevaluate your approach. Let’s assume that the key to content is the quality of that content. Does it inform? Does it instruct? And, perhaps most importantly, does it build links? The...
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