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Most Recent Articles
Identifying Duplicate Content and How To Deal With It
Duplicate content and plagiarism can be an easy way for a website to get penalized by the search engines or possibly banned. The search engines have gotten much better at being able to check for duplicate content. If you are interested, here is what Google has to...
Inside Look into 31 Days to Build a Better Blog
I recently just finished reading the book, 31 Days to Build a Better Blog, by Darren Rowse of ProBlogger. I want to start off by saying I wouldn't write a review on something that I didn't truly believe in. But there are so many great ideas in this book that I...
How to Clear Your Google Web History
With privacy being such a concern, you would be surpised to know (if you don't already) how much information Google keeps about your search history. From the day you created your Google account, logged in, and used their search engine, Google has been logging the...
SEM vs SEO: Short-Term vs Long-Term
For clients, it can be hard to see the big picture when it comes to an effective internet marketing strategy. Their initial response is similar to "I need to get traffic to my site immediately. How can I get results today?". The mentality is always now, now, now!...
TubeMogul: Video Distribution Across Multiple Video Networks
The Evolution of Video: With the growth of broadband internet usage and search engines migrating to universal search results, video on the web has become more prominent than ever. There are now hundreds of video sharing sites that allow anyone to upload their videos...
When To Implement a Bid Management Tool
If you are managing pay per click campaigns, both on an agency level or as an in-house marketer, you are constantly trying to figure out the best way to maximize your ad spend. Depending on what type of budget you are working with, you may be spending a few minutes a...
Google Social Search Launches – What Does This Mean For SEO?
Google will be releasing a new type of search, called Google Social Search, which will allow social content from websites like Facebook, Flickr, Twitter, and Linkedin to be pulled into Google search results. This is a response to Microsoft's recent announcement of a...
Using Cloud Technology for Better Productivity and Efficiency
Usually I blog about SEO related topics, however I thought I would discuss something that is relevant to anyone who wants to increase their productivity. Now days, many people have more than one computer. Usually you have a computer at work, a computer at home, and...
25 Promises and Advice Given By Unethical SEO Firms
Ahh yes, we have all received e-mails from SEO companies promising the world for $199/month! Unfortunately there are more unethical SEO companies out there than ones you can trust. So if you are a business or organization looking for a reputable firm to hire, how do...
10 Newly Found Web 2.0 Apps and Tools
I thought I would share some new tools and applications that I have recently stumbled across during the last month. For the most part they are random tools ranging from iPhone applications to SEO research tools, however I thought I would share some of them with you. ...
Are Custom Web Designs Being Replaced By WordPress?
Typically, a fully custom website can cost anywhere from $10,000 – $50,000, depending on a number of factors including functionality and the size of the site and this is a bit more than any cheap cash advance you can get so keeping costs low is important. I totally...
Best Practices for Online Press Releases
Search marketing and public relations have traditionally functioned as separate entities however in recent years it has become clear that there is a close synergy between the two. Many companies will employ both PR and search marketing agencies to help promote their...
What to Consider When Assessing SEO Expectations
Typically when assessing a new SEO client, I will look at a number of different factors that will help me to determine realistic exceptions. Its funny to see companies give pricing to a potential client without even understanding the clients needs and their industry....
Technical Aspects That SEOs Should Know
SEOs do not necessarily have a technical background, so for the marketer it is important to at least have some basic HTML and programming knowledge. This will allow you to do your job without having to get a programmer involved for some simple SEO implementation....
Pros & Cons for Various Types of Content Creation
Content development is the foundation for any good internet marketing strategy. The content type and quality will determine how well the content is perceived by the readers. There are many ways you can create great content for your website, but it is important to...
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